creative Portfolio
2024
Ashley Newborne
My projects
Makeup by gray
Shown below are various projects and skillsets used to capture and promote different types of beauty content and products. I have experience in photography and video production, copywriting, graphic design, and storytelling as well as 13 years of pro artistry experience. I was responsible for managing and creating digital marketing strategies that would help to foster the growth and engagement of the @makeupbygray Instagram page.
*All images photographed by Ashley Gray using an Iphone or Sony A6000
Product photography
Here are several product images I took and edited for online and social media usage.
The images are vivid, colorful and were creatively shot to fit the aesthetic of the Makeup by Gray rebrand.
All images were taken with an iPhone 12 and edited using various photo editing apps.
graphics
Shown here are examples of graphics and promotional material I designed to promote new products, promote sales, and generate leads.
Some of the graphics below include flyers, webpage banners, online course mockup slides, a landing page, and a lead magnet.
Additional skillsets displayed here are copywriting and keyword SEO.
Makeup by gray presents
"It's Just Makeup!"
an interactive makeup course series
Double Click
to Read
Landing Page (Deisgned and Copywritten)
IN THIS COURSE, You will learn how to:
- Properly apply liquid foundation for seamless skin
- Correct, conceal, and contour for a natural finish
- Why, where, and how to correctly set/bronze your skinÂ
- Complete a simple, natural eye look using only 4 products
TAKE MY NEW COURSE
NOW FOR ONLY $17
Sultry Smokey Eyes
This course is a look and learn minitorial! Learn how to perfect a sultry smokey eye in a few steps!
Go to ITSJUSTMAKEUP.LIVE & use code: LAUNCH10 at checkout for $10 off ALL COURSES!
Writing
samples
Double Click
to Read
reels (beauty)
15.7k Views | 1159 likes
14k Views | 636 likes
7.2K Views | 700+ likes
REELS/Tiktoks (Personal)
500.3k Views| 129.8k likes
16k Views | 378 likes
14K Views | 700+ likes
Videos
The video section of my portfolio showcases a carefully curated collection of my work, highlighting my multifaceted role in the production process. From conceptualization to execution, each piece is a testament to my skills in ideation, scriptwriting, and production. This selection represents a broad spectrum of content, illustrating my capability to craft compelling narratives and visually engaging videos that resonate with diverse audiences.
The first three videos (Personal Story, “What Beauty Means to Me,” and “How To Find The Perfect Foundation”) were a series of videos created for the rollout for an interactive makeup course called “It’s Just Makeup.” All videos were created and distributed through different mediums such as email and social media platforms as a part of the overall marketing strategy to build trust and authority with the Makeup by Gray audience and build anticipation for the course launch.
"What Beauty Means to Me"
"How To Find The Perfect Foundation"
Glamour n’ Glow
Glamour n’ Glow
In my role as the Content Lead at Glamour n’ Glow, I spearheaded email campaigns, penned articles, and guided the rebranding from concept to launch.
I embodied the brand by being the face and on camera presence, managed socials, and crafted/produced engaging visual content, including short and long form videos.
Upon hiring, Glamour n’ Glow was in need of a refresh focused on creating a better UX, brand visibility, site optimization, and an updated look to match their target audience (Gen Z and Millenial women).
branding before
branding after
Glamour n’ Glow rebranding process
goals
- Establish new branding and branding guidelines
- Create a better UX for site visitors.
- Build and cultivate a cult-like following and become the go to source for modern beauty advice, authentic product reviews, step by step guides, and tutorials.
- Grow and increase brand awareness across digital space.
creative direction
- Develop a modern retro or organic and sophisticated website for beauty editorial usage that asserts authenticity, authority and an inviting energy.
- Create an immersive experience that is not only aesthetically pleasing and fun to interact with, but also assists the reader in making informed beauty decisions.
Glamour n’ Glow rebranding process
creative outputs
measuring success
- Website Redesign/Plan
- Branding/Logos/Fonts
- Photography Style Guide
- UX Redesign/Plan
- Internal Linking/Site Optimization
- Diversify Content Mixture
- Customer Profile Setup? (optional)
- Branded Email Templates (5)
- Branded YT Thumbnail/Social Templates
- Overall UX/Engagement
- Site growth (traffic and retention)
- Content Mixture (is it diverse? what is the audience saying?)
Glamour n’ Glow logo (before & After)
Glamour n’ Glow site (before)
Glamour n’ Glow site (after)
glamour n’ glow (Reels)
6k Views | 323 likes
2850 Views | 131 likes
16K Views | 700+ likes
glamour n’ glow socials (before & After)
Glamour n’ Glow used A.I. Generated posts for socials (not shown here). the feed on the left was established/designed by me before the rebrand took place utilizing the previous branding.
New IG Feed with updated branding
Glamour n’ Glow Videos (Before)
Glamour n’ Glow Videos (after)
Steele derm
Steele derm
Steele Dermatology is a black owned dermatologist and medical practice whom was a potential client that I would’ve provided social media management and content creation services for.
For the proposal, I pitched a social content strategy and a soft rebrand to elevate the look and feel of their social presence to be on par with the upscale experience they provided to their clients.
Steele derm (IG FEED BEFORE)
IG FEED: Current
Steele derm (IG FEED after)
Mood board: Suggested
This mood board presents a similar brand color palette as what currently is being used. However, with higher quality visuals and graphics the current social pages for Steele Derm would feel more modern and sophisticated. Visually, social channels should be eye catching, professionally done, and consistent. Even when using real patients, images and videos should be captured in a way that still maintains the overall aesthetic goals of the feed. Watermarking is highly suggested as well.
Get In Touch
Phone
(404) 771-2704
info@makeupbygray.com
Linked In
https://www.linkedin.com/in/ashley-gray-83b60844/